Projects I've Worked On
BEAUTY IN HER STORY - NYKAA x NETFLIX
Responsible for naming the collaboration - Beauty In Her Story along with other marketing ideas like an Instagram filter, the launch video and a reel trend with Jahnvi Kapoor.
STAY HOME #WITHME - YOUTUBE
#WithMe is a unique global campaign of curated playlists that encourages people to stay indoors and indulge in activities to make good use of their time. This ranges from Workouts💪, Cooking 🍲, Meditation 🧘♀️, Crafts and DIYs ✂️, Dances 🕺 and much more. For the Indian leg, we've launched it through a thread of content on Twitter, Instagram stories with an easy call to action and updated the YouTube India channel with these playlists!
As a second phase to the campaign, top creators from India like Bhuvan, Zakir & Sanjeev Kapoor, will be using their platforms to go LIVE🔴 and engage with their audience alongside creating their own curated #WithMe playlists - Cook #WithMe, Laugh #WithMe & Chill #WithMe.
PINK FRIDAY & HOT PINK MEGA SALES - NYKAA
Content creation, curation and execution across all web platforms for over 30 landing pages & 20 combinations of different user experiences. This along with creating and building new IPs like Price Drop (products with limited time slashed prices), Biggest Beauty Steal (a watch & shop live stream shopping experience) and Flash Sales (category level lightning deals).
INDIAN PREMIER LEAGUE - RISING PUNE SUPERGIANT
Rising Pune Supergiant is an Indian Premier League Cricket Team that reached the finals of the tournament in 2017. The team was led by Steven Smith and had legendary ex-Indian cricket captain M.S.Dhoni at the helm of the campaign.
Under a passionate for causes RPG group, we launched a campaign in collaboration with Ketto called #SupergiantsForSoldiers. The campaign was to bring awareness about paraplegic soldiers and raise funds for the Paraplegic Rehabilitation Centre.
Throughout the season we launched a 3 phase digital campaign with 3 different tasks with a singular objective to raise funds and as a gratification we gave out tickets, merch, meet and greets and autographed bats to winners.
We used the cricket players to give shoutouts to finalists and to encourage others to participate in the movement thereby avoiding the need for paid promotions on the campaign.
27,500+ entries, 25 disabled soldiers sent to the stadium to cheer for the team and tons of love from fans on social.
AAFAT WEBSERIES - MX PLAYER
Worked on the trailer launch, digital campaign roll out and planning all social media content for the 2 month campaign.
Worked on a digital gamified website that worked as a virtual frustration booth.
AIRWALI DIWALI - GOAIR
Diwali video for GoAir with the story of bringing an air hostess’ mother on her first ever flight which her daughter was working on so they wouldn’t spend Diwali apart from one another.
Worked on overlooking the scripting, auditioning, production and editing processes.
1M+ views during Diwali on YouTube and an 8/10 Facebook Relevancy score. Trending No.4 Twitter. Earned media across news and digital ad portals.
NO FILTER NEHA SEASON 3 - JIOSAAVN
#NoFilterNeha is an English podcast exclusively on JioSaavn. Created by host Neha Dhupia. Season 3 saw the biggies of Bollywood revealing the juiciest gossip, stories and secrets.
Manage on-set operations for a photoshoot and 12 weekly podcasts shoots. Worked on digital content, newspaper and billboards. Planned the execution and platforms for optimum reach. Along with live content for teasers, concept notes for animated videos and a launch press conference.
RAKSHABANDHAN - GOAIR
Saluting the jawans (soldiers) at the Indian Kashmir border by sending GoAir cabin crew to surprise them with Rakshabandhan rituals.
Worked on overlooking the scripting, auditioning, production and editing processes.
5M overall views across platforms under 72 hours. 22% increase in ER. 9/10 Facebook Relevancy score. Trending No.2 on Twitter. Earned media across news and digital ad portals.